Rio`s 2016 Summer Olympics are 190 days away – only! Under Armour just dropped another ad showcasing the female US gymnastics team, their daily grind and the sacrifice needed to make it. I do have a weakness for those kind of video ads which pretty often results in me abusing the replay button.

It’s What You Do In The Dark That Puts You In The Light

First thing that got me hooked on this ad was actually the soundtrack – Matangi created and performed by M.I.A. The track was released in 2013 but got a whole new level of attention now after Under Armour teamed up with Droga5 NY, the agency and the creative mind behind the newest  Rule Yourself campaign.

M.I.A – Matangi

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